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A couple of years ago, Penderyn Distillery set up a booth at the Scottish Highland Gathering and Games, taking place Labor Day weekend each summer near San Francisco. The Wales-based distillery—the country’s first in over a century—found itself among much bigger whiskey brands with more name recognition, and outsold them all. As one drinker sipped Penderyn on that warm California day, he remarked that it was a “sunshine whiskey.”
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