Topline: The coronavirus outbreak will take a toll on the amount companies are willing to spend on media advertising in China this year, according to a new report from eMarketer, which could portend what is in store for the advertising market in the United States.

• Even as streaming has boomed in China, economic uncertainty exacerbated by the coronavirus means advertising revenue will grow at a slower rate this year than initially expected, says eMarketer analyst Jasmine Enberg.
  
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