Forbes May 18, 2013

Listening to Customers Yields Success

In my 40+ years as an entrepreneur, and heavily involved in the entrepreneurial community, I have observed the wild success of many businesses, and the fast failure of others. All had a superior product or service, so why did some fail? Many companies tend to focus too much on that product or service and forget to listen to what customers are telling them. This inevitably resulted in declining revenue and profit.

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