The lengths the beauty industry and its ugly sister, the fashion industry, go to sell their products are repellent

The advertising slogan of L'Oréal is "Because we're worth it". But it doesn't really mean it. If it did, it might include people who look like people in its marketing campaigns. And so the Advertising Standards Authority's decision this week to ban two L'Oréal adverts for deviousness could be the start of something wondrous.

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