Daily Intelligencer July 25, 2018

Why It’s So Hard to Give Up the Dream of a Tiger Woods Comeback

Last weekend, it is very likely you paid attention, however briefly, to golf for the first time in nearly a decade. The reason, of course, is Tiger Woods. At the Open Championship in Carnoustie, Scotland — don’t you dare call it “the British Open” — Woods, once the most powerful marketing force in America, held the lead with seven holes to go in the penultimate major of the year, and you saw the alerts come across social media like a bat signal: Tiger’s back. Tiger’s back. The day has come.

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