Apple’s love affair with India is being tested by Trump’s ‘lit
tle problem’ with CEO Tim Cook

As far as courtships go, Apple and India’s started with both playing hard to get. For years, while the tech giant sold hundreds of millions of iPhones globally, its presence in India, a potentially huge market, was minimal. The reason: India’s government required foreign firms to source 30% of their supplies from Indian companies. Wary of making such a big commitment, Apple instead relied on Indian distributors to sell its products, which meant lower profits and sometimes dodgy customer service.

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