When you’re running a small business, the last thing you need is to waste time watching videos online. That is, unless those videos might help your bottom line.

In the days leading up to Small Business Saturday, the shopping holiday that encourages people to shop or dine at local independent businesses, entrepreneurs should take the time to re-examine their hiring strategies, set better goals, and create engaging social media campaigns.

Here are five innovative TED talks that can help.

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