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29.12.2019, 21:24

Peloton Stock Is Pummeled on Backlash From ‘Gift That Gives’ Ad

Peloton Stock Is Pummeled on Backlash From ‘Gift That Gives’ Ad

Fortune Dec. 4, 2019

Peloton Stock Is Pummeled on Backlash From ‘Gift That Gives’ Ad

Online outrage over a Peloton Interactive Inc. holiday ad drove down shares and prompted calls for the stationary-bike maker to pull the commercial.

The TV spot, which depicts a woman showing a video diary to her male partner of a year spent on the Peloton he gave her, struck some viewers as sexist. Critics on social media said the ad made it seem like the woman was being pressured to keep her weight in check.

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05.12.2019, 00:30 von COO | 70 Aufrufe

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